Tula Tuesdays: The History of Tula In The Wild (and other things)

Often, Tula newbies ask, “What’s Tula In The Wild?” Or “What’s TITW?” (TITW is the acronym for Tula In The Wild, and it has nothing to do with the first three letters, you potty brain). I’ve decided to break the silence and share with the Tula community the exact, precise history of TITW.

Once upon a time, there was a mom, a baby, and a Tula. This threesome did everything together. They took walks, ran errands, and did chores around the house. Sometimes, they did super fun things like go to the zoo or fly on a plane. Everywhere they went, they saw other threesomes, but these threesomes were mom, baby, stroller (MBS) not mom, baby, Tula (MBT).

Then, one day, the original MBT saw another MBT threesome. The mom said, “Oh my goodness, I’ve never seen another Tula in the wild!” The other MBT mom was so excited, and so wild, she let out a huge “CAW CAW!” in response.

Now, MBTs everywhere say TITW and respond with “CAW CAW”, identifying themselves to each other as members of the elusive Tula In The Wild cult. Aside from the occasional wild sighting, you can find TITW crazies in the Tula groups of Facebook, and most likely at your local babywearing group. You can also find TITW cult members stalking Ula, the founder, owner, and babywearing model of Tula, at the Tula factory.

Frequently asked questions about TITW

It looks like it says “tit-wah”….is that what I’m supposed to yell? “Tit-wah?”

No. No, that’s not what you’re supposed to do, and please do not yell “tit-wah” at anyone. Ever. For any reason. It sounds perverted. Are you a perv?

What if I think TITW is stupid?

Then don’t “caw caw” back. Just stalk the Tula Love Facebook page later on and find some lady with nothing better to do complaining about how “rude” you were for not “caw caw”ing when she TITW’d you.

I love TITW! But I don’t have a Tula. Can I still TITW people?

I mean, yeah, but you’ll seem like a weirdo. Just get a Tula here.

Is this the real Tula In The Wild history?

Um, yes. Does it sound not real? Totally real.

Now on to other things…

I sold my first Tula this week. I bought Jubilee on an impulse. It was new, I saw it in stock, and I thought I liked mermaids. It turns out, I do like mermaids. I did think the carrier was super comfortable and cute. But, I was so worried about getting it dirty when I was doing dishes, making dinner, shopping, etc. that I just waited to get all the accessories then sold the Tula + accessories together. Now, I want need another one, but I’m debating between Urbanista…I should just stop typing. I’m definitely getting the all black Tula. Unless Tula releases a coffee Tula. Then, I will get the coffee one. Because coffee is awesome. And Starbucks wants to give you a free drink. For real, though. Free drink from Starbucks, click here.