You love wine. Your friends love wine. And who doesn’t love raising money for a good cause? It’s easy to see the appeal of becoming a OneHope Entrepreneur. Maybe you can make money selling OneHope. But is it a way for you to turn a profit or just a new way to buy wine?
About OneHope
According to their story, OneHope wine is a charitable wine label founded in 2007. The company’s mission is to create exceptional wines that also make a positive impact on the world. OneHope partners with a variety of non-profit organizations, donating a portion of each purchase to support their causes.
OneHope offers a range of wines, including red, white, rosé, and sparkling varieties, sourced from California’s finest vineyards.
OneHope’s Charitable Giving
Part of OneHope’s identity is making a difference. The company has donated over $5 million to charitable organizations.
Causes donated to from selling OneHope include:
- Funding meals for children in need
- Supporting cancer research
- Providing education and resources to combat climate change
OneHope is also committed to sustainability, using eco-friendly packaging and participating in the California Sustainable Winegrowing Alliance. By purchasing OneHope wine, consumers can enjoy a great bottle of wine while supporting a range of worthy causes.
OneHope’s Biggest Sellers
While OneHope is a wine label does operate at some level as a traditional business, selling its wines through a variety of channels, including its website, retail stores, and restaurants, its bread and butter is recruiting independent consultants they call Cause Entrepreneurs.
In an interview with Chilled Magazine, CEO and co-founder Jake Kloberdanz said, “Getting involved is easy! Visit ONEHOPEFoundation.org or ONEHOPEWine.com to see our causes, impact and product selection. In addition, you can become a Cause Entrepreneur viaONEHOPE and be your own CEO through our community at ViaONEHOPE.com. Inspired people can make an income while making an impact both in their local community as well as globally.”
Can I really make an income selling OneHope wines?
That depends on your definition of income. The dictionary definition of income is “money received, especially on a regular basis, for work or through investments.” There’s also a legal definition of income. But when most people think of an income, they’re thinking of a livable wage. A study by MIT recently found that for a family of four, a livable wage is a little more than $100,000 per year. That’s much higher than minimum wage. And a lot more than most direct sales or multi-level marketing companies show in income disclosure statements.
Can I make $100k or more selling OneHope?
While anything is possible in life, we recommend doing your research first. You can use this calculator and the the numbers found in the OneHope Commission Plan. When you use the tool, you’ll be able to see how much product you’d need to sell to meet your income goals. This can give you a better understanding of whether selling OneHope is right for you.
Based on our use of the tool, here’s what the calculations show::
(Note: We assumed a $399 Business Builder Kit was purchased.)
So can you do it? Sure. But you’d have to sell approximately 1,334 bottles of $25 wine per month in order to earn $100k in profit per year before taxes.
bottlesoup.com Direct Sales Calculator
How does selling OneHope work?
OneHope wine has a direct sales model that is structured similarly to multi-level marketing (MLM). OneHope refers to their sales representatives as Cause Entrepreneurs. These individuals earn a commission on their personal sales. They also earn a commission based on sales generated by others they recruit into the program. Therefore, it appears to operate as a hybrid of a traditional direct sales model and an MLM structure.
Direct sales and multi-level marketing (MLM) are both marketing strategies. Theyinvolve selling products directly to consumers outside of a retail setting. While there are similarities between the two, there are also some key differences.
What is direct sales?
Direct sales involves selling products directly to consumers through a network of independent sales representatives. These representatives earn a commission on their personal sales. They often hold parties or events to showcase and sell the products, such as cosmetics, kitchenware, or home decor. Direct sales companies typically do not require sales representatives to recruit others into the program to earn commissions. But they may offer bonuses for doing so.
What is an MLM?
On the other hand, MLMs are structured around recruiting a network of salespeople. These salespeople not only sell products but also recruit others to sell under them. MLMs typically involve a commission structure that allows salespeople earn money generated from the sales of those they recruit. Additionally, they earn money from their own personal sales. This creates a pyramid-shaped structure. It’s described as such because those at the top earn more from the sales of those at the bottom.
But wait, aren’t all jobs pyramid structures?
No. While many jobs have a pyramid-similar hierarchy, leadership is compensated based on additional responsibilities. There’s also a salary or hourly wage paid in traditional jobs. In MLM pyramid structures, individuals are only paid if they sell or recruit—regardless of how much time or effort is put in.
Why do people speak negatively about direct sales and MLMs?
Direct sales and MLMs can offer a flexible way to earn income, provide valuable training and social and sales support. But they have been criticized for their focus on recruitment and the potential for pyramid schemes. Pyramid schemes are illegal. They rely on the recruitment of new members to generate income, rather than the sale of legitimate products or services. Therefore, it is important to research any company before joining to ensure that it is a legitimate opportunity.
But if I work really hard, will I be successful selling OneHope?
The likelihood of earning income from a direct sales or MLM opportunity varies depending on a number of factors. The most common factors are:
- The company
- The product
- The salesperson’s skills and effor
- The structure of the compensation plan
It is important to note that success in direct sales or MLMs typically requires hard work, dedication, and persistence.
While some people are able to earn a significant income, the reality is that many people do not. A study by the Federal Trade Commission found that, on average, more than 99% of people who participate in MLMs do not make a profit, and some even lose money.
It is important to thoroughly research any direct sales or MLM opportunity before joining. Look at the company’s track record, compensation plan, and product offerings. You may also want to speak with current or former salespeople to get a sense of their experience. Additionally, it’s helpful to set realistic expectations for earnings and consider the time and effort required to achieve those earnings.
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